The Demand For Sales And Marketing professionals increases by 16%
According to MyJobMag recruitment agency, the need for sales and marketing experts in Nigeria has gone up by 15.9% from January to October 2023, compared to 13.4% in the same period last year.
Analyzing 62,729 job postings on the platform, MyJobMag, the report highlights that sales/marketing, finance, engineering, and ICT are the top fields for hiring in 2023, with sales/marketing accounting for over 15%.
The increased demand for sales professionals is likely due to businesses aiming to boost revenue in response to the current economic situation in the country. The growth of new small and medium-scale enterprises also contributes to the rising need for sales experts.
Roles like human resources, driving, media, and administration, however, have seen a decline from 2022 to 2023. Sales and marketing professionals play a crucial role in creating campaigns to attract customers and drive revenue.
The report specifies that sales executives, sales representatives, sales managers, medical sales representatives, and sales officers are the most sought-after roles in the sales sector for 2023.
“In this tough economy, businesses need to either increase revenue or reduce spending to survive. Sales representatives are at the forefront of increasing revenue,” noted Olamide Adeyeye, a human development researcher based in Lagos.